Some Agency | Specialist PPC & SEO Agency Midlands

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The Brief

To increase Paid Search (AdWords) performance by increasing  conversions and lowering the cost per conversion of holiday bookings.

Our Approach

After we reviewed the current PPC campaigns & strategy, we could see that we need to re-build the current keyword strategy and rebuild the PPC AdWords campaigns in line with best practice.

Results

Once we implemented our re-build and strategy, we soon started seeing positive results, which are highlighted below:

Click-through rate increased to 9.89%

Cost per conversion lowered to £36.05 per lead

Cost per conversion lowered to £36.05 per lead