Google AdWords Retargeting (also known as remarketing) is an excellent way to keep your website in front of prospective clients or customers after they leave your website as usually only a fraction of visitors will convert on the initial visit.
We target your visitors when they are searching the web – and it works! Google Retargeting is a powerful marketing channel; Google data indicates you can increase your sales by 5% by using retargeting.
It’s a powerful branding and conversation tool – so talk to us today about adding it to your online digital strategy.
How Does Retargeting Work?
The tag drops a cookie into the visitor’s browser for up to 90 days allowing retargeting ads to show wherever they go on the internet.
The system will then place banner ads in front of your potential customer to re-engage with them to get them to return to your site. The retargeting ads can follow your customers anywhere on the internet and even include their Gmail account.
The Benefits of Retargeting
Successful digital campaigns are all about visibility. Using a successful retargeting strategy, you can dominate your sector and will keep your brand top of your customer’s minds over your competitors.
Retargeting ads are much cheaper than traditional PPC, and our most successful accounts have robust retargeting strategies at their core.
CLAIM YOUR FREE PPC ACCOUNT AUDIT
Let our specialists review your current Paid Search performance
FREE PPC Consultation
Speak to one of our team today and book your FREE PPC Consultation, while providing you with some easy recommendations to help get you started and look to educate your further on PPC and how your business can benefit.
NEED PAID SEARCH HELP?
Learn more about our approach to PPC
Our approach to PPC is highly consultative. We believe in sharing the value of our experience and for most businesses that value is in in-depth performance analysis, strategic guidance, operational optimisation and forecasting, not adjusting bids, budgets and ads.
Our expert consultants have years of experience in the operational and strategic delivery of paid search. From account performance audits and architecture set-ups to successful shopping campaigns, remarketing and display integrations – we’ve seen and successfully done it all.
Starting with an operational review, our consultants will dig into every nook and cranny of your PPC to uncover performance barriers and discover growth opportunities. We’ll then help you implement the optimal management solution to maximise your chances of PPC success.
Whether you’re looking to have an agency manage all your PPC activity or you’d like to take some control in-house, our PPC services have been carefully crafted to ensure that everything we do adds value to your PPC plans.
Common PPC Questions
Why is PPC important?
Can you explain how the Google auction works?
From the ads, any that aren’t eligible, such as ads that target a different country or that aren’t relevant, will be ignored.
From the ads remaining, only those with a high enough Ad Rank will show results.