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Google Retargeting

Google AdWords Retargeting (also known as remarketing) is an excellent way to keep your website in front of prospective clients or customers after they leave your website as usually only a fraction of visitors will convert on the initial visit.

 

We target your visitors when they are searching the web – and it works! Google Retargeting is a powerful marketing channel; Google data indicates you can increase your sales by 5% by using retargeting.
It’s a powerful branding and conversation tool – so talk to us today about adding it to your online digital strategy.

How Does Retargeting Work?

Retargeting is a piece of JavaScript (the tag) that is placed in the footer of your website. This tag creates a list of visits to your website — for example, users who land on a specific page of your website or a group of users who have items still in their basket.

 

The tag drops a cookie into the visitor’s browser for up to 90 days allowing retargeting ads to show wherever they go on the internet.

 

The system will then place banner ads in front of your potential customer to re-engage with them to get them to return to your site. The retargeting ads can follow your customers anywhere on the internet and even include their Gmail account.

The Benefits of Retargeting

Successful digital campaigns are all about visibility. Using a successful retargeting strategy, you can dominate your sector and will keep your brand top of your customer’s minds over your competitors.

 

Retargeting ads are much cheaper than traditional PPC, and our most successful accounts have robust retargeting strategies at their core.

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WEBSITE REMARKETING

Website remarketing is a great way to target users who have already visited your site as they browse the web, encouraging them to revisit and make a purchase.

 

For example, users who abandoned your site without completing a purchase can be encouraged to return via remarketing ads. Using the Google Display Network, we can implement a highly segmented audience targeting to attract your most valuable customers and develop your remarketing strategy around this.

SOCIAL MEDIA REMARKETING

Users who have browsed your site can be retargeted on social media with ads based on the products they were looking at. Social media platforms such as Facebook and Twitter offer highly customisable audiences which allow us to optimise your retargeting campaigns according to your business goals.

Remarketing Lists For Search Ads (RLSAS)

RLSAs (remarketing lists for search ads) allow us to tailor your Google Search campaigns efficiently by showing ads to already-engaged users who have not yet converted on your site, or by creating exclusive offer ads for loyal customers. In this way, we can distribute your spend more effectively to deliver more conversions and a higher ROI.

BRAND AWARENESS

Remarketing on social media doesn’t just increase your chances of getting conversions. By targeting audiences similar to your existing customers as well as customers themselves, we can expand your online reach to include users who have not yet interacted with your site, ensuring ‘top of mind’ brand awareness when they are ready to buy.

FREE PPC Consultation

Speak to one of our team today and book your FREE PPC Consultation, while providing you with some easy recommendations to help get you started and look to educate your further on PPC and how your business can benefit.

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Learn more about our approach to PPC

Our approach to PPC is highly consultative. We believe in sharing the value of our experience and for most businesses that value is in in-depth performance analysis, strategic guidance, operational optimisation and forecasting, not adjusting bids, budgets and ads.

 

Our expert consultants have years of experience in the operational and strategic delivery of paid search. From account performance audits and architecture set-ups to successful shopping campaigns, remarketing and display integrations – we’ve seen and successfully done it all.

 

Starting with an operational review, our consultants will dig into every nook and cranny of your PPC to uncover performance barriers and discover growth opportunities. We’ll then help you implement the optimal management solution to maximise your chances of PPC success.

 

Whether you’re looking to have an agency manage all your PPC activity or you’d like to take some control in-house, our PPC services have been carefully crafted to ensure that everything we do adds value to your PPC plans.

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Common PPC Questions

Why is PPC important?

PPC is a type of Internet marketing in which the advertiser pays a charge whenever their ad is clicked on a search page. PPC advertising offers a cost-effective way to boost an online advertisement presence while still netting a considerable profit.

Can you explain how the Google auction works?

When a user searches something on Google, AdWords will pull all the ads which keywords match that particular search.

From the ads, any that aren’t eligible, such as ads that target a different country or that aren’t relevant, will be ignored.
From the ads remaining, only those with a high enough Ad Rank will show results.

What is PPC?

PPC is an online advertising channel in which advertisers pay each time a user clicks on one of their online ads.